Be part of the experiment

Learn AI the way operators do.

No tech background needed. Go from zero to AI doing real work in your business, with the exact models, tools, and systems we run every day.

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Inside the lab

One dashboard. Everything you paid for.

Courses in order, the prompt library one tap away, your progress, the next live session. This is the member area we are building.

The Web Lab member dashboard on a laptop and a phone

The course

From zero to AI that works for you.

No tech background needed. Five modules, twenty short lessons, in the order we learned them. The best models and tools, and exactly how we use them.

  1. 01Start right

    Set up the right AI, on the right plan, and know its limits.

    1Download Claude
    2The Pro plan
    3Which model, when
    4Usage limits
  2. 02Your AI HQ

    One organised home where AI already knows your business.

    1The HQ folder
    2One chat per job
    3Use cases for your business
    4Your first automation
  3. 03Connect everything

    Let AI reach your other tools, and run it from your phone.

    1Remote control
    2MCP, explained simply
    3Connecting your tools
    4Tools working together
  4. 04Systems that run

    The routines that keep working while you do something else.

    1Your second brain
    2Auto-posting
    3Image and video generation
    4Your email hub
  5. 05Build anything

    Marketing, a website, your own apps. The limit is your imagination.

    1Marketing
    2Your website
    3Your own apps
    4Imagination

What you get

Everything we use, packaged.

Not theory. The prompts, systems, and experiments behind a working agency, taught in the order we learned them.

Courses
Beginner to pro, in order

Three paths. Watch a short lesson, do the exercise, move on. Progress is tracked.

Prompt Library
Prompts that do one job

Tagged by tool and use case. One tap to copy. Variables explained.

Experiments
What we tried and what happened

Hypothesis, steps, result, verdict. Reproduce any of them in an afternoon.

Setups
Your second brain, set up

Long-form guides to the systems we run ourselves. Every tool, every link.

Community
Ask, show, get answers

One feed. Bashar and members answer. No noise, no gurus.

Live coaching
Work on your business, live

Book an hour with Bashar. Bring the problem, leave with the system.

The stack

The tools we actually run on.

Every lesson names the tool, the plan we pay for, and why. Only tools we use every day, nothing we have not tested on real work.

  • Claude
  • Obsidian
  • HyperFrames
  • Higgsfield
  • ElevenLabs
  • Blender
  • DaVinci Resolve
  • Figma
  • GitHub
  • Supabase
  • Vercel
  • Claude
  • Obsidian
  • HyperFrames
  • Higgsfield
  • ElevenLabs
  • Blender
  • DaVinci Resolve
  • Figma
  • GitHub
  • Supabase
  • Vercel

Pricing

Join the lab, or book the scientist.

Membership covers everything in the academy. Coaching and tutoring are for when you want it done with you.

Membership
Founding · first 100
$39/ month, locked for life

Then $69 / month or $590 / year for everyone after the first hundred.

  • All courses, all levels
  • Full prompt library
  • Every experiment and setup
  • Community access
  • New content every week

Free tier at launch: the first three lessons and ten prompts, no community.

Live coaching
One to one, on your business

Screen shared, systems built live, recording sent after.

  • 1 hour$109
  • 2 hours$199
  • 3 hours$299
Personal tutoring
Five hours, one plan

A structured programme across five sessions. Beginner to running your own AI system.

$479for 5 hours
  • Your stack, chosen with you
  • Your prompt library, built
  • Your first automation, live
  • WhatsApp support between sessions

Join the experiment

Be first in when the lab opens.

Early members get the first course free and a seat at the first live session.

No spam. One experiment a week, unsubscribe in one tap.